Market Leads & Opportunities
195-room hotel set to open in Birminghams Eastside
Aloft Hotels, Marriott International’s hotel brand for what it calls “music enthusiasts and tech-savvy travellers” is set to open in Birmingham’s Eastside.The 195-room hotel will feature a cocktail bar, “gourmet” snacks 24-hours-a-day and a new restauramt called Tempo!The hotel, which is connected to new conference and events venue, The Eastside Rooms, is set to open in April. The venue will be home to 23 event and meeting spaces, including the largest pillar-free ballroom in Birmingham city centre.The development forms part of Birmingham’s Big City Plan – a 20-year, major city centre regeneration project which aims to transform the Eastside area into a thriving leisure and business district.Aloft Birmingham Eastside will be managed by Interstate Hotels & Resorts.
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